PRESENTATIONS
● Informative presentations
● Persuasive presentations
● Sales presentations
● Targeting the right audience
● Keeping the audience's attention
● Delivery techniques
Attention Devices
A good presenter takes responsibility for helping the audience to
remember what is said.
Therefore, he or she makes it as interesting
and memorable as possible.
There are different devices, or
techniques, for doing this. And they differ from culture to culture.
The participants
practice some of
the important
ones in oral
exercises and use some in their presentations in front of the group.
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The Communicative
Sequence
This is a framework for creating presentations according to
their overall purpose: to inform, to persuade or
to motivate.
The nature
of the framework shows the relationship of the three types of
presentation: the persuasive builds on the informative and the
motivative builds on the persuasive.
It is easy
to learn, easy to remember, and very effective, particularly for
sales presentations where products and services are presented to
potential customers.
Delivery
Participants will learn effective delivery techniques and how to make
their visual aids better.
By emphasizing key words and phrases,
giving variation to their voices (pitch, speed, and strategic
pauses), and paying attention to body language, participants learn
to make their presentations more
lively, easier to listen to, and easier to remember.
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Clarity of Purpose
This is a simple tool that allows the speaker to become absolutely
clear about the purpose of the presentation.
After deciding the
topic, the audience, and the general purpose of the presentation (to
inform, to persuade, to motivate), the speaker must write out the
specific purpose (of this specific topic for this specific audience)
and the core message.
If done with care, this exercise will help the
speaker stay focused on the main goal, and it will help the audience
connect with the main message.
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